Hi, I’m Paul Pechey
I help early stage B2B SaaS companies to
accelerate product adoption
convert more customers
drive sustainable revenue growth
Are you struggling with…
✘ Trials not converting to paying customers?
✘ Users not engaging with your key features?
✘ Churn rates higher than you expect?
Scaling a SaaS product is hard
Without a strong, reliable plan to accelerate user adoption you risk:
✘ Wasting time and money building features that users don’t value.
✘ Poor customer satisfaction, high churn and low revenue growth.
✘ Failing to hit your milestones and revenue targets.
It doesn’t have to be that way
Imagine…
✅ Increasing engagement with features that neatly solve your users’ most painful problems.
✅ Converting more trials into paying customers with smooth, effective onboarding.
✅ Increasing retention with a product your customers love and can’t live without.
I partner with early-stage B2B SaaS companies
We’d be a great fit for working together if you…
Are between seed and series-A funding.
Have initial subscription revenue and sales traction, but…
Are struggling with trial-to-paid conversions, feature adoption, or churn.
Sell your product direct to users, or via an enterprise sales team.
Need to scale user growth but feel stuck or overwhelmed.
How I can help you
Free Pathfinder Call
Gain clarity and direction on what’s holding back your product adoption in just two 45-minute calls.
You'll receive expert guidance and leave with a concrete plan and prioritised next steps tailored to your business.
Adoption Performance Audit
Identify and overcome your growth barriers in as little as 2 weeks
A comprehensive deep-dive into your level of product-market-fit and adoption.
Get immediately actionable steps you can take to get you back on track.
Fractional Consulting
Comprehensive, hands-on support to overcome adoption barriers and drive growth.
I’ll work closely with you and your team to guide you through my 6-step formula for successful product adoption.
How I operate
Collaborative: I work closely with you and your team to align on priorities, build actionable strategies, and lead the execution with precision.
Data-Driven: Every recommendation is backed by data, customer feedback, and proven methodologies.
Tailored to you: Everything I do is customised to your product and business needs.
My 6-step playbook to successful user adoption
1/ Align around your customer’s biggest pains
💊
2/ Define and track your North Star Metric
🧭
3/ Map the issues on your customer’s journey
📍
4/ Ideate and prioritise your biggest bets
💰
5/ Rapidly experiment to find the biggest wins
🏆
6/ Level-up your team for ongoing success
🚀
Why work with me
I’ve been building and growing digital products for nearly 3 decades. I started as a software engineer, moved into professional services, and now for 18 years I’ve been a product manager and leader.
I’ve built and grown successful SaaS products in legal and real-estate, healthcare, and family history. I’ve also built marketplace products in food delivery and e-commerce.
I’ve worked for household names, and some you’ve never heard of.
I’ve seen what works, and what doesn’t, and I have the battle scars to show for it.
Some of the results I’ve helped achieve
Just Eat: £1m in incremental annual revenue, with mobile app usage growing from 0% to 40% of orders in 2 years.
Orbital Witness: 10x growth in active users and ARR over 4 years; over £10M raised in seed and series-A funding.
DoctorLink: 9x growth in patient registrations, with successful product rollout to 100+ GP practices.
Testimonials
Dan Cook, Managing Director @ JAAQ
Paul helped us sharpen our focus on our users, leading to better product decisions and improved platform performance. His structured approach to building a product-first culture and implementing lasting ways of working had a transformative effect.
Will Pearce, Co-founder & CEO @ Orbital Witness
Paul was a seasoned, calming, and shrewd product leader as he owned our product strategy as the business scaled past Series-A. Paul is as reliable, trustworthy, and as dedicated as they come, and a lovely person to boot - I would recommend him to any founder.
Alex Sherrat, Lead Product Manager @ Numan
Paul knows how to build product. He brings experience, structure and diligence to complex problems and makes things happen. He’s often the needed voice of reason, a good source of sane advice and a pleasure to work with!
Louise Cruttenden, CMO @ JAAQ
Paul helped us take a significant step forward in our user understanding, product goals and building a data and user-led roadmap on our extensive range of products. We got significantly closer to our users and their needs in our B2B and B2C business. Paul brought structure, rhythm and rigour which was much needed.
Diogo Coutinho, Product @ WhatsApp
Paul was key for the launch of the Just Eat mobile apps which changed the way UK consumers order takeaway. His attention to detail, focus, prioritisation abilities and senior stakeholder management make him an excellent Product leader.
Dan Rolfe Johnson, Head of Design @ Find My Past
Paul is one of the most talented, personable and intelligent Product people that I have worked with. He brought passion, critical thinking, and dedication into the office on a daily basis — he is one of those rare individuals who genuinely cares about the work he is doing, and the people that he works with. He also has a knack for negotiating difficult situations/stakeholders in a calm and measured way.
Here’s what you’ll achieve working with me
🏆 Your customers will experience your product’s value faster, stick around longer, and engage with the features that matter most.
🏆 You’ll see faster growth, increased revenue, and stronger stakeholder confidence - positioning you for long-term success.
🏆 You’ll become less reactive and have more time to focus on longer-term strategic objectives.
Ready to accelerate your growth?
Don’t wait until it’s too late to unlock your product’s true growth potential.
Gain the confidence and capability you need to drive your product to success.
Let’s discuss your adoption challenges and how best to get unstuck.